Business in Turbulent Times

I recently wrote about the risk of a double dip recession and on surviving a nasty recession. This week, most news articles seem to be more positive. We have jobs claims dropping and strong retail sales. Are we back to happy times?

One week, things are up and everything looks good. The next week, everything sinks and things look bad. It's been like that for those of us in purchase order financing. Many of our clients do business with retail chains so we are very sensitive to that industry. All we have at this point is a lot of contradictory information and limited guidance on the future.

So, what can we do? I opt for being conservative in both my analysis of the situation and my reactions to it. This recovery will be in fits and starts, it will go up, down, sideways, then up again. Basically, impossible to predict. Thus, I prefer to manage my expenses like a hawk but invest in sales and marketing.


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