The Why and How of a Canadian Customer Financing Program – Why You Need To Offer a Vendor Leasing Offering

Beat The Competition with A Cost Free Financing Program For Your Clients



Information on the benefits of a customer financing program for your clients . Why a vendor leasing offering allows you to beat your competition with the ultimate innovation – a value add finance program at no cost to you.







When isn't the competition intense in Canadian business? So if you had a tool that allowed you to grow sales, increase profits wouldn’t it make sense to at lease investigate any possibility that allowed you to do that?



What we are talking about is a formal (it can be informal also ... it's your call!) arrangement to provide a customer financing program - i.e. a leasing offering for your clients.



Sound complicated? time consuming ?Depending on the type of offering you put together we can assure you the cost to your firm starts at Zero Dollars ! And the beauty of a customer lease offering such as the type we're talking about can pretty well include any product and service your firm sells.



We remember fondly working on very formal customer financing programs in the 1980’s.... we continually spoke of using financing as a means to ' control ' our client base . Boy did the lawyers hate that term ' control ' ... so I guess in the end we opted for ' influence ' as the buzzword for the benefits of a vendor program offering leasing to our client base .



So just how did that influencing work...? Well... are you often

worried about the competitions pricing of similar products and services to yours? Consider this - when you offer customer finance you have a new powerful tool in your sales ' toolkit ' because clients tend to focus on actual monthly payments - they will spend less time talking to you or your sales team about actual price and discounts.



In fact, you can even become the General Motors of your industry ... what do we mean by that? ... simply that you could even utilize a bit of your discounting and pricing that you typically use to subsidize the finance rate - that is perceived by clients quite often as an economical purchase decision - of your products and services!



The old adage ' time is money ' is suited quite perfect to vendor program financing. Why... because by offering a financial solution to your clients you... and by the way congratulations! .. have just saved your customer the time and frustration in going out to arrange their own financing. We hate to sound like a broken record by we're champions of the term ' Obstacles to Customer Innovation '. The innovation is of course your first great products and services... the obstacle are your price. The solution... a one stop financing solution when you market your firm’s product and service offering.



Let's circle back to that word ' control ' that the lawyers seemed to hate so much when we started marketing customer financing way back in the 80's. The reality is that if your customers are financing your product you now have a certain element of control... oops! ‘Influence’ on the end of term behavior of your customer. If your client is on a 3 year typical lease as an example you are in a position to know exactly when they are up for renewal, upgrade, etc.



We can’t begin to count the many other significant benefits of a customer financing vendor program. And, as we said, by aligning yourself with the proper ' back office ' partner the cost to your firm is zero... and the benefits are increased sales, cash flow, and profits. That a triple whammy! Speak to a trusted, experienced and credible Canadian business financing advisor who can assist you to set up a vendor leasing offering that puts you ahead of your competition.









http://www.7parkavenuefinancial.com/customer_financing_program_vendor_leasing_offering.html

Create A Customer Financing Program For 10 Cents! Looking for Canadian dealer / vendor funding For Your Clients? Here’s How!

Interested in a Customer Strategy To Increase Sales, Profits, and Cash Flow – Try This!



Information on the benefits of a customer financing program for Canadian companies who wish to implement a vendor funding program for their client base . Dealer /cust. Finance pays off !







Buddy, got a dime? Did you ever think you could increase sales, profits, and the almighty cash flow for a ten cent investment?



More about that 10 cent investment requirement later ; but we're talking about utilizing a customer financing program, often called a dealer or vendor program, for assisting your clients in financing their purchases - of your products and services .



When Canadian business owners and financial managers think of acquiring assets from their vendors / suppliers almost 80% of all businesses consider lease financing as a financial mechanism to acquire that asset. But wait a minute... lets turn that situation around; aren’t in fact yoru own clients thinking about financing options when they are looking to acquire YOUR products and services. You've proven they do, if only because you do it also.



So is the price of any product or service one of the critical aspects of any firm considering a purchase of any type? You bet it is. In fact in surveys we have seen for years ' price' actually becomes an ' obstacle to innovation ' - a term we've grown quite fond of.



So are you in a position to remove that obstacle to innovation that your clients are experiencing. You are in fact, if you choose to develop a customer financing program. This type of program allows your customers to match reasonable cash outflows with the benefits they receive from your product.



There are a couple of different ways you can do this, so let’s cover them off. Our favorite is the ten cent investment scenario we discussed earlier, but in fairness to all parties let’s ensure you understand all your options.



You have the choice of actually forming your own finance firm or division - for many major manufacturers this in fact is almost a must. Think of what GMAC did for GM... Namely allowed their clients to finance millions of cars over the years... how by offering them financing or subsidized financing.



The reality for small and medium sized firms in Canada is that they are probably better served by aligning themselves with an independent third party who has day to day expertise in offering customer financing and funding to customers such as yours. They have the expertise and business model in place



As we said earlier the benefits of a dealer / vendor program (you in effect are the dealer/vendor) are significant. Very significant. They include increased sales, a total solution perception by your customers (i.e. product/service/financing) and lower inventory levels due to the fact that sales turn around faster, bottom line... what they call a faster sales cycle.



So how is it possible to do all these great things on a ten cent investment? Well we've estimated 10 cents as the cost of a phone call, and if you seek out and call a trusted, credible and experienced Canadian business financing advisor with significant lease experience you will be in a position to implement a full customer financing program at no cost.



That advisor will work with you to identify a financing partner(s) that you are comfortable with, thereby ensuring you can use vendor funding for any size of deal of credit quality in your customer base. Many programs can be ' tweaked ' to ensure you have numerous other small benefits that add up to a significant amount of what lessors call ' control' in your customer base. That might include upgrade programs, end of term programs, or Zero per cent financing subsidized by yourselves to increase sales for a short period.





So is that ten cent investment (isn’t calling even cheaper than that these days?!) worth it. We'll let you decide. But your competitors are doing it, so if more sales, increased profits, and a faster sales cycle appeal to you consider making that call for a customer financing program.







Stan Prokop - founder of 7 Park Avenue Financial -





http://www.7parkavenuefinancial.com





Originating business financing for Canadian companies , specializing in working capital, cash flow, asset based financing . In business 7 years - has completed in excess of 80 Million $$ of financing for Canadian corporations . Core competancies include receivables financing, asset based lending, working capital, equipment finance, franchise finance and tax credit financing .Info re: Canadian business financing & contact details :





http://www.7parkavenuefinancial.com/customer_financing_dealer_funding_vendor.html